Marketers brace for an estimated $75B Back to School season
It’s June 27, and across the country millions of school-aged children are celebrating the first day of summer vacation. As a marketer, you know what that means – Back to School season is finally here!
But seriously, many advertisers and brands have been planning for the next eight weeks since the end of last year’s Back to School season, and with good reason.Back to School season accounts for more than $75B in retail sales trailing only the winter holidays as the busiest – and most lucrative – time for brands to connect with consumers (and sell some product, while you’re at it).
And while your marketing plan may be almost completely baked, a question emerges – what are you doing for influencer marketing? How are you tapping into the literally thousands of bloggers, YouTube stars, Instagrammers and other social mavens to reach their literally millions of followers with your brand message?
How about a campaign for a food brand around healthy lunches? Or a lifestyle brand running a campaign focusing on staying fit as a family? Or the latest trends in hair and make-up, and how your brand fits into the bigger puzzle? The possibilities– and the conversion points – are endless, and so it seems, are consumer’s pockets.
FYI has a number of ready-to-launch Back to School influencer marketing campaigns across multiple verticals, including beauty, lifestyle, family, fitness and technology. Talk to Joslyn today!
According to the good folks at the National Retail Federation, the average elementary-aged student will spend almost $600 on supplies for the upcoming year. And the average middle & high school student will spend almost $700. Is your marketing plan ready to take advantage of this spending flurry? Or are you looking for new and innovative marketing tactics to build brand stewardship and intent-to-purchase?
That’s where influencer marketing comes in. With an industry average ROI of more than 6.5:1, influencer marketing offers brands and advertisers real-world, real-time results through a proven digital marketing strategy that connects buyers to brands through the power of authentic, third-party endorsements.
And influencer marketing is scalable and repeatable – when you leverage an influencer marketing platform like Find Your Influence, you can develop and launch your next campaign in literally 10 minutes. And you control your budget, allowing you to pick and choose the right influencers to speak to your audience on behalf of your brand.
But you better hurry – the clock is ticking, and before you know it, school will be back in. Are you ready?
Put the power of influencer marketing to work for you – talk to Joslyn to plan and launch your next influencer marketing campaign today.