Now it's even easier to find the right influencers for your campaign
The success of any influencer campaign hinges on the relationship between a brand and an influencers target audience. Using the influencer as a medium, brands can connect quickly to their new and prospective customers, provided they’ve done their homework and know what the influencer is all about.
We’re talking influencer research – being aware of the content and tone of an influencer’s content, and how that content is received by their audience. Does the influencer use humor to get a point across? Are they sarcastic or ironic in their posts? Would your brand be okay if an influencer were sarcastic or ironic when discussing your products and services?
For some brands, that level of authentic engagement is exactly what they are looking for – for others, no,thanks. So again, research is key to finding exactly the right influencer for you.
To help, Find Your Influence’s leading influencer marketing platform has recently tweaked our Influencer Search functionality. The new search capabilities have been designed to enhance your ability to connect with influencers.
Here’s how it works:
Under the tab “Find Influencers” you can select the campaign you’re running at the top of the platform’s screen
Based on your input in the Campaign phase, you will see the list of influencers that meet your criteria
Your search options are now viewable on the drop-down bar on the left-hand side of the screen, where you can easily navigate through your specifications and alter them to fit your influencer needs
As you change the specs, your influencer options on the left side of the screen will change in real-time so you can see what influencers are available to work with
Above your influencer matches, you’ll see tab labeled “Sort By:” There you can enhance your search by sorting the search fields of the influencers, allowing you to,again, easily locate the influencers that work best for you based on specific sub-criteria
The FYI platform now includes a new suggested influencer feature under the tab“Suggested.” On step two of the create a campaign process, these qualifications will be used to auto-fill suggested influencers, allowing you to more quickly
“We’re continuing to change and evolve our platform in response to the needs of our advertiser partners,” said Jamie Reardon, CEO and co-founder of Find Your Influence. “The new influencer search functionality will improve the self-service functionality the platform offers,allowing brands and advertisers alike to run end-to-end influencer marketing campaigns knowing they have exactly the right influencers on their side.
Learn more about how Find YourInfluence’s Influencer Search can help streamline your next influencer marketing campaign – talk to our amazing Account Manager Jordan Windle today!