It’s (almost) the most wonderful time of the year!
With many shoppers already counting down the days until Thanksgiving, Black Friday and Christmas, many advertisers and brands are counting down the days to their Holiday season marcom launch. And while every good campaign offers multiple touch points and compelling calls-to-action, every great campaign includes influencer marketing, the highest ROI digital marketing tactic on the market.
Influencer marketing allows your brand to speak to motivated consumers through a trusted advisor, offering product reviews & recommendations in addition to branded, third-party content that helps increase brand awareness, affinity and intent-to-purchase. Sounds simple, right? Well, it is.
Here’s how Tylenol and Zappos Couture leveraged influencer marketing for their holiday campaigns:
Looking to spark discussion about today’s modern family, and how old traditions are giving way to new traditions every day, Tylenol's unique campaign was focused on one point - #ForWhatMattersMost is family.
The campaign featured custom and influencer-created commentary and video, and encouraged pins of the company’s holiday photo on Pintrest.
How’d they do?
Over 5.8M Reach across Blogs, Facebook, Twitter, and Instagram
36 unique, original content pieces pointing back to Tylenol’s #ForWhatMattersMost landing page 584 unique social posts via Influencers and their followers
Did you know? Influencer Marketing offers an industry average 6.5:1 ROI, vs. 2.4:1 for email?dd
Zappos Couture & Lauren Conrad
It’s December 22, the biggest shopping day of the year, but also crunch time for retailers – if merch doesn’t move today, it’s not going to. So to push them over the hump, Zappos Couture turned to celebrity influencer Lauren Conrad to offer a series of reviews and recommendations of the season’s hottest, last-minute gifts.
Triggered by social posts pointing to blog content, the campaign out-performed expectations, and moved many difficult to sell SKUs.
How’d they do?
99,726 unique visitors, offering 196,563 page views to LaurenConrad.com on December 22, 2014