So you want to host a Twitter party? It’s a great way to promote engagement, get noticed,and build your network. And learn a few things – that’s important too!
There are a virtually endless amount of factors to take into consideration: what you want to talk about, who you want to talk to, how you’re going to structure it, what you want to get out of it, etc., but have no fear – Find Your Influence can help.
Based on our recent Twitter party #BloomwithFYI, here are some tips and tricks to make your party a success.
1. Have a group of people to collaborate with. Organizing a Twitter party is a huge task, one that’s going to take some serious effort, but can also have some serious rewards if you make it a success. So form a team, collaborate with a blogger or brand you like. It will take the load off you and also build your potential audience.
2. Now that you have a team, split up the jobs. Let’s face it: you can’t do everything. So have someone on your team monitoring tweets, interacting with Twitter partiers, promoting conversation through their own accounts, and one making sure your set tweets go out on time and everything runs smoothly.
3. Perhaps the most important part of the party is the hashtag you use. It’s the first impression people are going to get and perhaps the thing that will draw more people on Twitter into the conversation. So make it unique, make it fit to you theme and don’t make it too long.
4. Often times people need more of a push than an interesting conversation. Incentives are an amazing way to do that and may tip the scale for some of your audience who are debating whether or not they want to join. Use things like gift cards and giveaway to increase interaction.
5. You’re going to have this event planned in advance which is why it’s important that your audience also knows about it in advance. Send out invitations and reminders to those invitations so people are constantly aware of your event.
6. Have a theme. Don’t just go into your party scattered and unfocused, know what you’re talking about and make that explicitly clear. We talked about growing your blog and discussed that asa theme. Make sure it stays on topic, but also let people stray off into topics that relate back to your main theme.
7. Have set tweets planned, but also be interactive to spark conversation. Spontaneity is good, but only to an extent. Make sure you have control of the conversation and you can move it along, but ask compelling questions and get interaction.
8. A successful party is one that doesn’t just happen during its designated time. It extends to before and after the event. Before should be your preparation— garnering your audience. After should be a conversation. Give the something to talk about and continue talking about through the questions and conversations you posed.
9. Always ask yourself the question:what am I getting out of this. Tailor the event around your goals. We recommend linking to other landing pages - link to your own content so people know where they can find more of what they heard during the party. Have a blog post that relates to a tweet you’re about to send out? Link to it in your tweet.
Our influencers aren’t just our partners – you’re like our family! If you have questions or feedback on how we can improve our platform, or how we can make your life as one of our top influencers better, we’d love to hear it! Please feel free to contact Chelsea today!