Building a better blog – Surf and Sunshine
From food photography that looks to be taken straight out of a gourmet kitchen to stunning travel photos, Jeana Shandraw from Surf and Sunshine, does more than just create content, she ensures that every single piece of content to embody a key part of her passion and zest.
And with thriving networks on Facebook, Instagram, Twitter, YouTube and many more, that’s the way her followers like it.
Surf and Sunshine features almost 60K thousandTwitter followers, nearly 12K Facebook fans and more than 10.2M views onYouTube, making the blog and social presence curated by Shandraw a prime example of an influencer following a passion – and an audience responding in kind.
As the blog has evolved into a community, Shandraw, the original developer of the blog, now works with a team of writers and bloggers in her community to build content focusing on topics like travel, family, weddings, southern California beach living, crafts, cooking, fashion and entertainment.
Since November 2014, when she first joined Find Your Influence’s network of more than 20,000 influencers, Surf and Sunshine has been involved in V8’s Veggie Blends campaign, Tylenol’s For What Matters Most campaign, and, more notably, Kronos’s American Worker campaign. The campaign promotes the brand’s new web series “1 In One Hundred Million,” which focuses on featuring unique and inspiring stories from the U.S. working class.
What makes Jeana and her content unique – and so valuable to brands and advertisers – is how she takes content and incorporates it into her reflective, lifestyle-centered method of blogging. That skill is reflected across other parts of the Surf and Sunshine blog, too.
For example, in a most recent blog post in the “1 in One Hundred Million” campaign, Surf and Sunshine contributor Kait highlights a swim instructor, Justiana Pratt, a water survival instructor who teaches infants and young children how to swim after surviving a near drowning as a baby.
Kait took the subject of the episode and related it to her life— not learning to swim until she was 10 years old, her lack of confidence in swimming and signing her son up for lessons at nine months old because of her understanding of the value of the skill. Her strategy used to create the content not only highlighted the campaign in a genuine and unique way, but allowed the blog's voice to shine through.
Influencer marketing – just like what Surf and Sunshine is able to accomplish – is about offering advice and opinions to the audience on a topic, breaking down barriers and communicating in a clear,authentic voice.
And just like Surf and Sunshine, that’s a voice that brands and advertisers are craving.
Put the power of FYI’s leading influencer marketing platform to work for you!