The numbers don’t lie - influencer marketing is here to stay.
In fact, 74% of marketers are reporting that they are planning some type of influencer marketing campaign in the next 12 months, making it one of the fastest growing marketing trends of 2015. But when is a trend no longer a trend? When is it just accepted as part of marketing best practice?
And a more pressing question – how do you know when you’re doing it right? Or wrong?
Done correctly, influencer marketing has been proven effective – for example, the industry accepted ROI for influencer marketing is 6.5:1, and at Find Your Influence, we see higher click through rates on influencer posts than on industry-standard Facebook ads.
But it has to be executed correctly. If your influencer campaign didn’t go as planned, there are three things you might have done wrong.
Learn how to avoid three common influencer marketing mistakes!