V8's influencer marketing offers a taste of success!
With two influencer campaigns with estimated reaches into the millions, V8 wrapped up their Veggie Blends spring campaign with a bang.
The goal of campaign very simple - launch a seasonal product-centric campaign that drew new and increased non-branded awareness to a newly launched signature blend of vegetable and fruit juice, V8Veggie Blends. V8 tasked a group of five food and mom bloggers with the project of taking the blends product and incorporating it into their lifestyles or recipes, adding projects to their blogs using the hashtag #V8VeggieBlends.
FYI’s influencer team loves a creative challenge, and the five bloggers launched a hashtag branded campaign that lasted two months, touching a wide array of audiences through the influencers health-centric ideas and focus on busy lifestyles, and, of course, cooking.
One influencer, 5 Minutes for Mom, created a post about living a healthier life, incorporating the blends as a way to get fruits and vegetables. The idea sparked a conversation and provided interesting topic matter for her audience while incorporating the brand,offering authentic content that brands crave.
Another influencer, Somewhat Simple, took the blend and used it in to make a healthy breakfast smoothie. The focus of the posts spoke about a personal decision to incorporate a healthy diet and struggling with her busy mornings, which helped drive authentic engagement beyond what V8 had been expecting.
Put the power of FYI’s leading influencer marketing platform to work for you!