Chelsea Goodson 
Influencer marketing has officially entered its maturity era. What used to be a channel powered by one-off posts and seasonal pushes has evolved into a long-term relationship engine: one where consistency, trust and repetition outperform sporadic bursts of visibility every time. And the numbers are undeniable. When one of FYI’s healthcare clients scaled from two … Read more
By: Chelsea Goodson The most powerful marketing doesn’t look like marketing — it feels like a recommendation from someone you trust. That’s why authentic creator content is dominating both organic feeds and paid campaigns. Here’s the catch, though: when brands take influencer content and turn it into ads, it’s easy to lose the very thing … Read more
By: Chelsea Goodson In today’s influencer marketing landscape, authenticity isn’t just a buzzword: it’s the backbone of trust, connection, and performance. As audiences have become savvier, they can instantly tell when content feels forced, scripted, or overly branded. The truth? Authenticity wins every time. What does authenticity actually look like in influencer marketing, though, and … Read more
By: Chelsea Goodson Being a content creator isn’t just about producing videos, writing captions, or curating the perfect photo grid. At its core, it’s about sharing your authentic voice and finding the right people and platforms that help amplify it: that’s where community comes in! The Power of Authenticity Audiences today are savvy. They don’t … Read more
By: Chelsea Goodson In the fast-moving world of social media, content trends shift overnight. Filters evolve, algorithms change and audience preferences are always in flux. But one thing never goes out of style: authenticity. Whether you’re a full-time influencer, a brand storyteller or a casual content creator, authenticity is the thread that weaves trust, engagement … Read more
By: Chelsea Goodson In a world where polished feeds and picture-perfect posts dominate, authenticity has become the ultimate differentiator for influencers. Audiences are smarter than ever: they can spot overly scripted or purely promotional content from a mile away. What they crave? Connection. Relatability. Honesty. Whether you’re just starting your influencer journey or have built … Read more
It may only be July, but back-to-school season and fall weather will be here before we know it. Brands, of course, are already gearing up for a season of transformation—not just in fashion or foliage, but in the influencer marketing landscape as well. With digital trends evolving faster than ever, marketers must stay one step … Read more
By Gabriella Vitelli When you think of LinkedIn, job hunting and networking might be the first things that come to mind. And for good reason—it’s long been a go-to platform for professionals looking to land new roles, make career pivots or connect with potential employers. Especially for recent grads and early-career professionals, a polished LinkedIn … Read more
By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust is increasingly being placed in influencers over traditional brands. From Saudi Arabia to the UAE, consumers are more likely to be swayed by the authentic voices of content creators than by polished brand campaigns. But … Read more
By Gabriella Vitelli Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream. Coachella draws influencers, brands and music lovers alike to the desert for back-to-back weekends filled with iconic performances, bold fashion moments and major brand activations Brands seize this opportunity to make a splash, inviting … Read more
