Chelsea Goodson 
Written by: Maggie Sweetman For years, the consumer purchase journey followed a relatively simple path: a customer saw a product advertisement, visited a store or website and made a purchase. Today, that journey is anything but linear. Consumers discover products through creators, compare options across multiple platforms, read reviews, and often complete a purchase without … Read more
Written by: Erin Brothers Influencers span across industries, platforms and cultures. They attend culturally significant moments, document them and share them, reaching millions of people online. In doing so, they can turn a major, worldwide event into something that feels more personal, accessible and impossible to ignore. The FIFA World Cup is a perfect example. … Read more
Written by: Maggie Sweetman For years, the creator economy has been built on human qualities: personality, storytelling, and the ability to build trust at scale. But in 2026, a new force is reshaping the landscape. Artificial Intelligence has moved from a novelty to a core part of how creators work, influencing everything from content production … Read more
Written by: Erin Brothers Social media has completely changed the way people connect, advocate, and create change. Small voices are uplifted, reaching global audiences to build communities and spark change. Platforms like TikTok, Instagram, and X have leveled the playing field, making activism more accessible than ever. Some of the biggest movements of this generation … Read more
Written by: Maggie Sweetman For years, influencer marketing was built on a simple assumption: bigger audiences meant bigger impact. Brands prioritized partnering with celebrities, mainstream creators, and influencers with millions of followers in hopes of reaching the largest audience, believing visibility alone would drive results. The landscape has changed. Today’s consumers are more skeptical, … Read more
Written by: Erin Chun For years, marketers measured success in likes, follower growth and impressions. The bigger the number, the stronger the performance. In 2026, though, those surface-level metrics are no longer telling the full story. Engagement isn’t disappearing: it’s evolving and the brands that are paying attention to how people engage, not just how … Read more
Written by: Erin Chun Big cultural events aren’t just TV moments anymore, they’re massive marketing moments with influencers front and center in making sure brands and audiences stay connected. Whether it’s the Grammys, the Olympics or the Super Bowl, influencers aren’t just attending, they’re shaping the narrative around these experiences in real time. For events … Read more
Written by: Keegan Heinrich On TikTok, every couple of scrolls is an influencer telling you that you absolutely need this product. They have perfect lighting, mini microphones and polished aesthetics. Sometimes, their videos are captioned, stating that the creator earns commission. “I swear by this product” has nearly lost its meaning and nowadays viewers are left … Read more
Written by: Erin Chun Pinterest is often mistaken for just another social media platform, but for influencers and marketers, it plays by completely different rules. Instead of chasing viral moments or real-time engagement, Pinterest works as a visual search engine where users actively look for inspiration, ideas and products. That’s exactly what makes it such … Read more
Written by: Keegan Heinrich The Super Bowl has always been one of the most anticipated marketing events with viewers even excited for ad breaks. Brands spend millions of dollars on 20 second ad slots, anticipating engaged viewers. Consumers yearn for a sense of authenticity and relatability, something that traditional advertisements lack. Influencers aren’t just participating in Super Bowl marketing, they are redefining it. Take Poppi for … Read more
