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One Platform, Endless Possibilities: Run Your Influencer Marketing in One Place

Managing influencer marketing across spreadsheets, emails and multiple platforms can quickly become overwhelming. With Find Your Influence, brands can manage their entire influencer marketing strategy from one self-service platform. From creator discovery and campaign management to content collection and reporting, your team has the tools needed to run influencer campaigns efficiently and on your own … Read more

Always-On Creator Campaigns: Why Brands Are Moving to Self-Service Influencer Marketing Platforms

Influencer marketing is no longer just about one-off sponsored posts. The brands creating lasting value are building always-on influencer programs that continuously develop creator relationships and generate authentic, reusable content. With a Find Your Influence subscription, brands can run their own influencer marketing campaigns from our self-service platform: giving marketing teams the flexibility to discover … Read more

Why Trust is the New Currency of Influencer Marketing

Written by: Maggie Sweetman  For years, the consumer purchase journey followed a relatively simple path: a customer saw a product advertisement, visited a store or website and made a purchase. Today, that journey is anything but linear. Consumers discover products through creators, compare options across multiple platforms, read reviews, and often complete a purchase without … Read more

Creator Economy x FIFA World Cup 

Written by: Erin Brothers Influencers span across industries, platforms and cultures. They attend culturally significant moments, document them and share them, reaching millions of people online. In doing so, they can turn a major, worldwide event into something that feels more personal, accessible and impossible to ignore. The FIFA World Cup is a perfect example. … Read more

AI Is Reshaping the Creator Economy

Written by: Maggie Sweetman For years, the creator economy has been built on human qualities: personality, storytelling, and the ability to build trust at scale. But in 2026, a new force is reshaping the landscape. Artificial Intelligence has moved from a novelty to a core part of how creators work, influencing everything from content production … Read more

Why Influencer Marketing is the Future of Social Impact

Written by: Erin Brothers Social media has completely changed the way people connect, advocate, and create change. Small voices are uplifted, reaching global audiences to build communities and spark change. Platforms like TikTok, Instagram, and X have leveled the playing field, making activism more accessible than ever. Some of the biggest movements of this generation … Read more

Micro-Influencers Are Becoming the New Powerhouses of Marketing 

Written by: Maggie Sweetman For years, influencer marketing was built on a simple assumption: bigger audiences meant bigger impact. Brands prioritized partnering with celebrities, mainstream creators, and influencers with millions of followers in hopes of reaching the largest audience, believing visibility alone would drive results.   The landscape has changed. Today’s consumers are more skeptical, … Read more

What 2026 Engagement Data Is Telling Us About Consumer Behavior

Written by: Erin Chun For years, marketers measured success in likes, follower growth and impressions. The bigger the number, the stronger the performance. In 2026, though, those surface-level metrics are no longer telling the full story. Engagement isn’t disappearing: it’s evolving and the brands that are paying attention to how people engage, not just how … Read more

From Red Carpets to the Big Game: Why Influencers Run the Biggest Moments 

Written by: Erin Chun Big cultural events aren’t just TV moments anymore, they’re massive marketing moments with influencers front and center in making sure brands and audiences stay connected. Whether it’s the Grammys, the Olympics or the Super Bowl, influencers aren’t just attending, they’re shaping the narrative around these experiences in real time. For events … Read more

Anti-Influencers Are On The Rise

Written by: Keegan Heinrich On TikTok, every couple of scrolls is an influencer telling you that you absolutely need this product. They have perfect lighting, mini microphones and polished aesthetics. Sometimes, their videos are captioned, stating that the creator earns commission. “I swear by this product” has nearly lost its meaning and nowadays viewers are left … Read more